Bud

Meet Bud, the remarkable 18-tonne truck that serves as more than just a vehicle—it's a transformative interactive learning space on wheels, embarking on a journey to schools and events across the country. From bustling city streets to remote communities, Bud travels the length and breadth of Scotland, carrying with it the heritage of the poppy and fostering a contemporary understanding of remembrance, conflict and unity in modern Scottish society.

Crafted by Bright 3D, the magnificent Bud truck is not just a mode of transportation but a beacon of storytelling and education for PoppyScotland. Within its walls, we infused animation and interaction to narrate the profound story behind the charity and its tireless support for veterans. Bud becomes a traveling museum, delivering eight immersive storytelling installations that invite visitors to reflect and find hope in the tales shared within.

At the heart of Bud's experience is the opportunity for visitors to craft their own poppy, guided by the hands of veterans projected onto a tabletop. This hands-on activity not only honors tradition but also provides a tangible connection to the stories of those who served. And it's not just about group learning; Bud also offers intimate moments of storytelling, with talking portraits that come to life, sharing the evolution of the charity and its impact over time.

A dynamic space for exploration

Through interactive touch screens and captivating animations, visitors are encouraged to engage in conversations about the poppy's heritage and its significance to each individual.

Bud becomes a dynamic space for exploration, where the stories of veterans and the enduring legacy of remembrance unfold before the eyes of all who enter.

Credits

Client
Poppy Scotland

Experience Design
Bright 3D

Interior Design
Ilka Studio

Video Production
Bright Side Studios

Interactive Design
Bright Side Studios