Holyrood Distillery, Immersive Event

Holyrood Distillery unveiled Arrival, Edinburgh's first single malt whisky in over a century, marking a defining moment in the city’s whisky heritage. To honour this milestone, we transformed the distillery’s historic listed building, once the terminal of the Innocent Railway, into a breathtaking immersive storytelling experience.

Through a fusion of historical photography, custom animation, projection mapping, holographic techniques, and bespoke soundscapes, the installations became one with the building’s unique architecture. Visitors were guided through four evocative chapters, Heritage, Speciality, Yeast, and People, each celebrating the distillery’s rich legacy.

Our Role
Video Production
Experiential Design
Projection Mapping

Award-winning experiential design

This project was recognised with a Bronze Award for Experiential Design at the Creativepool Annual 2024, cementing Holyrood Distillery as a beacon of tradition and innovation.

Creative lighting illuminates a whisky still at Holyrood Distillery, part of an immersive brand experience by Bright Side Studios.
A projection mapped installation at Holyrood Distillery's brand experience displays archive footage from the Innocent Railway, by Bright Side Studios.
A woman raises a glass of whisky at an immersive brand launch event at Holyrood Distillery, created by Bright Side Studios.
A holographic projection of the Holyrood Distillery logo shines at an immersive brand launch event, created by Bright Side Studios for a dynamic experience.

Credits

Client
Holyrood Distillery

Photography
Holyrood Distillery

AV Suppliers
Warpro Productions

Design
Bright Side Studios

Creative Technologists
Bright Side Studios

Projection Mapping
Bright Side Studios

Video Production
Bright Side Studios