Holyrood Distillery, nestled in the heart of Edinburgh, made history in 2023 with the launch of their inaugural single malt whisky, Arrival, marking Edinburgh's first single malt in over a century. Inspired by the distillery's iconic location at the former Innocent Railway terminal, Arrival embodies the spirit of innovation and craftsmanship.

To celebrate this milestone, we were tasked with transforming the historic building into an immersive brand storytelling experience, honouring the distillery's legacy and the artistry behind its inaugural whisky.

Utilising pioneering techniques, we seamlessly integrated visual storytelling into the building's architecture. Historic photography and custom-made animation were woven together, enhanced by projection mapping, holographic projection, and bespoke lighting and sound design. The immersive experience was designed to flow seamlessly throughout the distillery, with visitors exploring four distinct chapters: Heritage, Speciality, Yeast, and People.

This project was awarded a Bronze Award in Experiential Design at the Creativepool Annual 2024.