Whyte & Mackay

Unique Brand Story - Projection Mapped Installation

We specialise in the creation of content for unusual formats, we believe that breaking free from the constraints of a traditional screen can have powerful effects when telling a story and engaging with a consumer. This piece is projection mapped onto 200 wooden slats that make a map of the globe. We collaborated with Four By Two to create this installation, which tells the Whyte and Mackay brand story in a truly engaging and memorable way.

Our Role: We worked closely with Whyte & Mackay to distill down the story being told and then to develop and map the content to the structure.

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